Brand Development Process
Our Brand Development Process.
Success of any business big or small depends on its Brand. Long ago are the days we used to be able to add AAA in front of a company name.. Get our name 1st in the yellow pages, put a sign on our building and be done. Business is done a lot different these days. People are looking for an experience.. a reason so be excited about your company. A reason to share with others. This requires a new way of doing things. Lets layout out the ground work for this process.
The Development of a Brand.. is just that – It needs to develop. It needs to come to life. Let it be the relationship or face between your business and the customers. The initial logo design can be the symbol of a company, but that is only one step of the branding process.
In order to reach your target market and be remembered you must have the following:
A cohesive message speaking for your company.
Business name, logos, slogans, copy and other collateral such as vehicles, stationary, signage, buildings, and merchandise. You want your customer to be surrounded by the look feel or even sound of your business.
The Brand has to connect with the customer. It has to be memorable; it has to be new and fresh. It has to be fully immersive. It has to be put in the right places, at the right time. All of this is crucial when it comes to standing out from the competition.
Here at Brand Development Ink we break the process down in to specific steps. Similar to the way building construction happens.
Brainstorming and Market Research
We start by asking some difficult questions.
- Who you are as a company. (Your Businesses personality)
- Who are your target customers
- What do they want from you.
With that we create a unique brand that will communicate and attract your customers.
Brand Strategy
Your Brand Strategy or “Blue Print” will save your company a lot of time in the future. This is where we can draft up plans and goals. This is where we will list out why you are different, trustworthy, and attractive to your ideal customer. This will keep you and your team focused though this process.
Brand Identity
Brand Identity is what your company visually looks like. This is where we focus on colors, visuals and overall message and experience. Put them together in the right way will attract your perfect customer. The Brand identity’s Sole purpose is to draw in those potential customers. This Brand identity must be cohesive across all platforms. It allows your business to be recognizable in the market. This includes your logo, colors, and fonts, webdesign, content, advertising, print or pack
aging and more. If your color is orange, then there needs to be hints of orange in everything you do. Think of Coco Cola. You can spot their brand anywhere. Its always evolving with new products but is always recognizable. The last and final planning step is Brand Marketing.
Brand Marketing
Brand Marketing is the plan of action. It is the plan or strategies that we put together in order for your company to be seen. This is where we connect you and those customers you are searching for. We do this though various channels of communication. It starts with your place of business, your stationary, your vehicle wraps, and clothing. Then in a digital world we have focus on your web and social media presence. Social media takes time to build an audience so it ends off with a little bit of patience.
Your perfect customers are out there looking, can they find you? Give us a call today.
Lets work together to grow your Brand.
